It's a payday Friday! YAY! For those of you who are out on a shopping spree, or maybe just out there to buy a new pair of jeans, make sure you grab the wattwashed jeans at Girbaud.
How is it Earth-Friendly?
Before Girbaud started WattWashing their jeans, they're using the stonewash method (which they introduced in the market 40) to give jeans that rustic appearance and design. Stone washing uses *gasp* 175 liters of water per pair of jeans *double gasp!*. So now, M+F Girbaud is pioneering a new method of designing that "used" look using lasers. They called this methodology WattWash. WattWash uses only 5 liters of water per pair of jeans. That's a really big, but great leap. And, aside from saving lots of water, they can now also make precise and very identical designs.Check their website out for a cool infographic about their WattWash method
So How Does WattWashing Works?
WattWash is just a laser beamed over the jeans to create the designs. Check out the videos below for a deeper understanding:Check out these sites for more information:
http://www.wearona.com/posts/wattwash-girbaud-jeans-revolution
http://www.vogue.it/en/magazine/daily-news/2010/04/marithe
http://oneco.biofach.de/en/news/?focus=811b7864-b7b1-4283-b712-7071d2e653c4
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